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Define the transformation before calculating
Assume r is a simple same-horizon return and V is a fixed positive starting value, with no intervening cash flows in this original setup. Define value loss L=−Vr. This is a linear transformation; it is not a compounded multi-period return model.
Transform location and scale
The negative sign reverses the mean; standard deviation remains nonnegative.
Use the original return assumptions
For V=1,000,000, expected return 1% and return standard deviation 2%, mean loss is −10,000 and loss standard deviation is 20,000. A positive mean return becomes a negative mean loss, not a negative standard deviation.
Keep the distribution claim separate
If the return law is normal, this linear transformation produces a normal loss law. If only the return mean and dispersion are supplied, those moments alone do not establish normality. Nonlinear repricing or cash-flow effects need a different setup.