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Probability sampling design and estimation

A sampling design describes selection probabilities; an estimator uses that design to address a defined population quantity.

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Describe how selection actually occurs

Record the randomization rule and the frame to which it applies. A reproducible design specifies what could have been selected, not merely which units were selected this time. The probabilities must concern the units in the defined survey population.

Do not require equal probabilities for every design

Probability sampling can use unequal known positive inclusion probabilities. For example, a design may select more units from a small subgroup to study that subgroup. Estimation then needs the design information rather than assuming the collected rows represent population shares.

Name the quantity and its estimator

An unweighted sample mean, a population-weighted stratum mean and a design-weighted total are different calculations. Choose the estimator to match the target and selection rule. A table of sampled values without selection information can conceal that distinction.

Design-to-estimate record
ItemQuestion
Population quantityMean, total or subgroup contrast?
Selection ruleWhich sample sets can occur?
ProbabilitiesWhat is known for each unit?
EstimatorHow do selected units contribute?
UncertaintyWhich design is assumed?

Keep a random design separate from a realized sample

A valid random design does not guarantee that every realized sample looks like the population in every feature. Report the design and any observed imbalances. Do not substitute a reassuring description of a sample for the actual probability mechanism.

Further references